I have long and rich experience in successfully collaborating with a diverse set of clients and stakeholders of all sizes from start-ups to mid-size to MNCs from sectors as varied as Tech, BFSI, Manufacturing, ITES, and more.
I am a pro in developing strategy and content that positions the brand as a trusted authority in its industry. My skill lies in conceptualising and crafting compelling brand narratives and messaging that resonate with target audiences and differentiate the brand. It is never about just creating and tailoring content but knowing what works where and why.
I have managed and mentored content teams, collaborated with designers, and worked cross-functionally with marketing, sales, and product teams to bring to life path-breaking projects. I have also led the creation of comprehensive branding guidelines and marketing plans for both startups and multinational corporations to ensure consistency in implementation is never a roadblock to diversity and creativity.
I have also successfully organized BFSI events that saw leadership teams of India’s largest banks, some of the biggest names in Indian FinTech, the Reserve Bank of India (RBI), the NITI Aayog, and international delegates convene to discuss the opportunities, challenges, and future of FinTech and BFSI in India and globally.