I strongly believe in data-driven decision-making, and it helps that I am exceptionally skilled in looking at numbers and identifying patterns and trends. I have an extensive experience in designing and conducting surveys, analysing market dynamics, and presenting findings in visually engaging reports. I cut my eyeteeth at HP working on business whitepapers as part of the Global Analytics team. Over the years, I have conducted several in-depth research and analysis, uncovered actionable insights, and presented complex information as clear, impactful narratives.
I have authored thought-provoking whitepapers that explore emerging trends, industry challenges, and innovative solutions. Some of my biggest successes are the BankBazaar Aspiration Index, which is in its seventh edition and the ICG Salary Survey 2024.


